Analysing The Sustainability Of The London Olympics Environmental Sciences Essay

Examining The Sustainability Of The London Olympics Environmental Sciences Essay The topic and heart of the Olympics and the Paralympic Games 2012 is maintainability. The feasible methodology will prompt enduring natural, social and financial advantages through recovery and heritage (Pointer and Mercury, 2009). The Commission for a Sustainable London 2012 was propelled on 23 January 2007 to autonomously guarantee Londons 2012 vow to have the manageable Games. Source: http://www.london2012.com The purpose behind London to have the 2012 Olympic Games was the maintainable part of the Games and the site. The London Olympic Games are set to leave a mark on the world on carbon decrease issues and is the first of its sort concerning the foundation and overall exposure of Games. The scene of the 2012 Games will be the 200 and forty-six hectare Olympic Park in east London and the western edge of the Thames Gateway. East London is the most differing and most denied network in the UK, the thought behind the task was to recover the entire city. To perfect and clear the Olympic Park, supportable procedures were used to reuse and reuse 90% of the destruction material and 80% of soil nearby. The administration is investing their best energy to accomplish short and long haul objectives. A decent advancement is being made in the region of economical plan and development to accomplish vitality effectiveness. The Olympics advisory group have intended to limit the ecological effect and have set a zero carbon strategy for 2012. The associations liable for London 2012 Games are the London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) to plan and stage the Games and the Olympic Delivery Authority (ODA) to assemble the scenes and foundation for the Games. The London 2012 Olympic offers open doors for London to improve framework being earth manageable. The London 2012 sorting out board of trustees has built up a strategy to set out the possibility of supportability, One Planet Living and has an arrangement to accomplish these objectives. The council needs United Kingdom TO BE the universes driving wearing country, MAKE the Olympic Park a manual for manageable living, TRANSFORM east London to a superior spot, INSPIRE youngsters to participate in social and social exercises, DEMONSTRATE the nation is an inviting spot to all. In 2006, barely any development responsibilities were produced for the Olympics 2012. The board of trustees needed a coordinated undertaking group that cooperates to accomplish the most ideal results and which incorporates creators, manufacturers, engineers, ecological experts and supportability designers to accomplish plans that are inventive, imaginative and fit for meeting vital goals, utilizing current strategies for development, with the subject of manageability and guaranteeing wellbeing and security guidelines. The Olympics 2012 arrangement includes three fundamental stages for example the readiness, occasion organizing and fabricating a regularly enduring legacy. The 2012 games readiness includes structure and development of the Olympic Park and framework, keeping manageability the topic of the undertaking, to make an impact on the development procedures for the nation as maintainability is a generally new idea. The 2012 games must make sure about a heritage for the Olympic P ark zone and the UK to be a stage for supportable recovery program. The significant factor for the arranging and development is the sourcing of materials, squander the executives, development effects and advantages, business and bio-decent variety influences. Lessening Carbon impression of Olympics I Energy The fundamental key to lessen carbon dioxide emanations is the arrangement of sustainable power source with elevated level of proficiency, the specialists need to create clean vitality squanders and sewage. The Olympic board and the London advancement authority are setting another vitality recuperation plant that utilizations waste to create sustainable power source, to decrease carbon dioxide outflows. The principle worry for the games is the carbon impression of changeless scenes and the epitomized vitality of the structures for brief settings. II Waste One of the issues is to dispense with and handle waste and attempt to reuse, reuse or fertilizer it, it has been guaranteed that no waste emerging during Olympics will be legitimately send to landfill. The reused material will be utilized for food bundling frameworks to maintain a strategic distance from tainting. Source: London 2012 supportability plan III Water asset the board The manageability issue for the games incorporates arrangement of clean drinking water, reusing dim water, overseeing flood dangers. This will be accomplished by forcing water sparing advancements, diminishing interest of water and structuring productive scene for the city. IV Air Quality Great air quality is a need thought for the games to guarantee the best conditions for world competitors to contend in, the contamination will be decreased to a base during the games. V Biodiversity Biodiversity preservation is a piece of the advancement of numerous 2012 scenes, guaranteeing no huge unfavorable impact on living spaces or species. VI Materials Determination of materials is a primary piece of the maintainable sourcing, the reason and use is distinguished, remembering the nearby wellspring of the material, cost and incentive for cash, its compensation back time, ecological and social effects and the extension to reuse or reuse. VII Transport The London 2012s maintainable vehicle plans urge individuals to venture out to London scenes by the reasonable modes open vehicle, strolling or cycling and utilization of rail over air transport to limit the carbon discharges and effects on air quality produced by the vehicle. VIII Food The vision for the food during games is to give different and great quality British food and beverages at reasonable costs which will leave a solid, manageable inheritance for UK by supporting business organizations. VIII Health and Safety London 2012 is resolved to advance solid living among the workforce by arrangement of sound food in the site bottles, inspecting cooks on the recreation center by Environmental Health Offices (EHOs), not permitting liquor on the locales and conveying wellbeing and security instructive program for kids dwelling close to the site. IX Equality and Diversity The London Olympics 2012 will bring openings for work up in London by 70,000 by 2012 (work volunteer London 2012), the network has confidence in fairness among men, ladies, races and crippled individuals. The London Olympics 2012 have set five need subjects for manageability. For change in atmosphere issues, their point is to limit carbon impression of Games and the advancement in general, which will be accomplished by limiting encapsulated vitality influences, streamlining vitality proficiency and utilization of sustainable power source assets. The Olympics are attempting to build up a waste administration foundation reuse, lessen, reuse, fertilizer and utilize waste to create vitality. The region facilitating Olympics will be created by physical, social and financial recovery and by upgrading biology of the settings to save nature. The Games and the inheritance will advance a solid way of life for British and make them mindful of the manageability viewpoints (London 2012 maintainability plan). The Olympics will give a stage to answers for creating foundation, vitality and water asset the board, transport, neighborhood food creation, carbon moderation and adjustment.

Blog Archive Professor Profiles Steven Rogers, the Kellogg School of Management

Blog Archive Professor Profiles Steven Rogers, the Kellogg School of Management Many MBA applicants feel that they are purchasing a brand when they choose a business school to attend, but the educational experience is what is crucial to your future, and no one will affect your education more than your professors. Each Wednesday, we profile a standout professor as identified by students. Today, we focus on  Steven Rogers  from the Kellogg School of Management at  Northwestern University. Students with whom mbaMission spoke were enthusiastic about Steven Rogers  (“Entrepreneurial Finance”), who seems to embody a kind of split personality: although he is known for his easygoing style and wonderful sense of humor, he will also, we were told, “scare the crap out of you with a cold call.” Because Rogers is quite committed to cold-calling students (picking a student to pepper with questions to lead off a case discussion), students in his classes are always quite well prepared, because none of them wants to founder publically. Rogers is an experienced entrepreneur and thus brings both academic and practical perspectives to class. Lest any reader wonder why a professor who is known for scaring students deserves to be written about so favorably, we should note that Rogers has twice won the student-selected Lavengood Award for Outstanding Professor of the Year (1996, 2005). Moreover, in 2009, Ebony magazine named Rogers one of the top 150 influential people in America. For more information about Kellogg and 15 other top-ranked business schools, check out the  mbaMission Insider’s Guides. Share ThisTweet Northwestern University (Kellogg) Professor Profiles

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Discussing The First World War - 1432 Words

When discussing the First World War, there are a myriad of topics, theories and debates that can be brought up, especially when its regarding to its breakout and and what lead to it. There are multiple direct and indirect causes that all are interconnected with one another, making it very difficult to just discuss about one topic without it overlapping with another completely different topic. One of the most unquestionable causes that lead to the outbreak of the war was the alliance system that was active in the early twentieth century and that was however set into motion well before in the mid nineteenth century. The alliance system can be viewed as major causes from two main different perspectives; it can be considered as a immediate cause or as a indirect background cause. However, the existence of the alliances is crucial to the bringing about of the first world war from both perspectives The existence of the multiple alliances and treaties is considered as a major immediate and direct cause to the bringing about of the First World War because it turned a conflict between two countries that couldve been easily contained into a full scale world war that involved multiple countries. To fully understand how and why this series of chain events were set into motion, one must know and comprehend all the past alliances, treaties and accords that were created in the past and that in time would bring to the two major European alliances, the Triple Entente and the TripleShow MoreRelatedRichard Byrd s The Cold War1340 Words   |  6 PagesThe Cold War, spanning almost half a century, was a conflict that accelerated the production of nuclear weapons and forced the United States and the other belligerent, the Soviet Union, to make scientific advances at a rate unseen in any other time in human history. The Cold War Comes to Main Street: America in 1950, written by Lisle A. Rose, thoroughly examines the year 1950 in the United States and the effect that the Cold War had on the American populous. Rose examines communism and the militaryRead MoreThe First Peace Conference : A World Of Codes Of Chivalry923 Words   |  4 PagesThe first Peace Conference was held at The Hague in the Netherland. Most of the conference was spent discussing the creation of an international arbitrary court, armaments, and the laws of war. Though many of the agreed upon terms were broken at the start of World War I, The laws of war in particular needed to be discussed because the conduct of war needed to be changed. The world was changing from a world of codes of chivalry to following and setting laws. While at The Hague the laws of war setRead MoreThe Enola Gay And The Gay837 Words   |  4 Pagesimplications â€Å"the bomb† had on global politics and military decision making, many precedents that stand even to this day. The Enola Gay exhibit should be separated into three elements, each covering a different time period surrounding the atomic bomb. 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Muzzey wrote the first text â€Å"History of the American People† this text discussing the founding of the New World by the Europeans. In 1966, Thomas A. Bailey wrote the second text â€Å"The American Pageant† discussing the Spaniards founding the land. In 2008, Mary Beth Norton Et Al. wrote the third text â€Å"A People A Nation† discussing England colonizing the land in the Western Hemisphere. Muzzey talks about the European settlers introducing the civilization to the New World. May 6, 1607, 104 colonistRead MoreThe World War II And The Cold War1199 Words   |  5 Pagesbegun discussing a new age of imperialism that would follow the end of World War II. The imperialism they discussed was one of political and commercial influence as a way to control territories, instead of the colonial method. 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His claim angered German historians because it stated that Germany was solely responsible for the outbreak of World War I because they had â€Å"aggressive war aims in 1914.â €  According to Fischer, World War I was the excuse Germany needed to advance these aims. Although Fischer’s claim focused only on Germany the impact he made was felt among other nations who had also taken part in World War I. In turnRead MoreAmerica s Most Defining Era1347 Words   |  6 Pages the history surrounding World War II and the Civil Rights Movement was one of our nation’s most defining eras. The equality of the country had never been focused on more than it was during this time. Segregation laws, also known as Jim Crow laws, were eradicated as a result, thus ending a long shameful period in US history. Or, at least starting its decline. Religious and ethnic intolerance shifted to more tolerance among Americans during and after the second world war when soldiers learned to get

Essay about The History and Practice of Buddhism (Mahayana...

The religion Buddhism came from Buddha’ meaning to awaken. 300 million people around the world are practitioners of Buddhism. In the United States, about one million people serve one form of Buddhism. From Indian, China, Japan, Russia to the United States have practitioners of Buddhism. Siddhartha Gotama known as Buddha was the creator of Buddhism some 2,500 year ago in India. Buddha taught his followers a philosophy teaching a way of life not just a religion. Buddha also taught followers: have a spiritual life, to stay mindful and aware of thinking paths gain, and achieve wisdom and understanding of one physical and spiritual life. History of Buddhism Buddha was born in 563BC to a royal family in the land call Lumbini, India.†¦show more content†¦He or she will suffer if one expects people to conform to he or she convictions of right or wrong reasoning. If we want people to like us, we must not conform to convictions. Craving or distaste will lead to physical suffering because it causes to us to reborn. Craving, want, or distaste he or she will not gain guarantee happiness. Third truth, he or she can overcome suffering and gain happiness, contentment maybe possible here on earth. If he or she give up materials craving, and live one day at a time and do not worry about what he or she had or have in any form of material possessions. This is the Nirvana. Noble 8-fold Path The Buddhist believe the noble 8-fold path is spirtual concerning what he or she will say, do live, and speak to others. He or she is fully aware of daily thoughts, actions and by developing compassion for other until death. Continue to develop wisdom by understanding the beliefs of the four noble truths. Conclusion Buddha’s teaching during first centauries BC was a development of the S`ramana movement to seek happiness for practitioners. Buddhist teaching is not a branch of Hinduism, but Hinduism has influences on Buddhism. 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Vending Machine in Mumbai Free-Sample for Students-Myassignment

Question: Develop Basic Project Management Competency with the Focus the three Core Project Management Knowledge and Competency Areas. Answer: Vending machine in Mumbai Introduction The type of bottles is given under specifications because they must have an authentic bar code from them. The feature is supposed to enhance the bottles to be accepted in the firm for recycling purposes. In order to facilitate the boosting the PM Moodis Swachh Bharat initiative scheme, Indian Railways has established and build a Recycle machine that is performing the work of recycling at the place called church gate railway station in Mumbai. The machine has the capacity to crush an amount of 500 bottles in a day with the help one equipment. The people or the individuals will get a form of compensation by delivering their effort for recycling and submitting the waste product to the company. This aspect is necessary hence a reward when the activity of recycling is being undertaken to encourage persistent and the repeated aspect of the use. The machine performs in such a way that there are options provided on the screen once attains keyed in hence there are three options on the screen that is established will be shown. The mobile recharge is the first option that will be used and the donation the second shown on top of the screen. The machine provider has tied up several aspects for discounts purposes which will enable further work to be undertaken. Project Background The outsourcing technique is utilized in this aspect where the provision of machine is from Wockhardt a third party and expert in matters pertaining to the machine installation. The project cost is estimated to be 7Lakh which still works and is in relationship with a number of various corporates to enable tie up for the rewards. The bottles that have been subjected to recycling will then be supplied to the companies that entirely deal with the fiber. This is done in order to be put into different uses such as in clothes industry and the carpets as well as grocery bags. The future of India is made to be bright by recycling the materials hence the sustainability in the future of the people of India is enhanced. The application of time management in reverse vending machine The reverse vending machine is currently installed in Mumbai railway stations and in many other places which are considered detrimental. This is supposed to take care of the plastic bottles and thus gives the certain amount of money to the people who preserve the environment and keep the plastic bottles. According to the research that has been conducted the board has made it clear that the platforms that are going to benefit from this investment. The aspect discussed is important and thus it is near the source of water and have RO water supply. The parts that are exempted from the benefit of installing this important plant in the starting phase will adopt WVMs. The officers have been mandated to concentrate and give their attention to the platforms that lack taps. The challenge of water is being addressed accordingly by stipulating of the new measures to incorporate taps in the joints. The project has is no flow of water as the vending machine works properly in the presence of water for the purpose of recycling.(Peterson, 2015) said there is supply of pure drinking water in the area that the pipeline has been laid hence the Howrah division is responsible in ensuring that is taking place in accordance to the project initiative. Project analysis The analysis of strengths, weaknesses opportunities and technological aspects The cost of buying new products will be reduced due to the recycling plant that is established in the railway station. The activities and the operations in the railway station will be run a coherent manner and thus facilitate more revenue. (David, 2014) said the customer services will improve due to cleanliness levels that will improve as result of elimination of the waste products. The sanctions and waste products are collected by the individuals and then taken to the recycling join in the vending machine. The accessibility of water at affordable cost is another key benefit that will be derived from the implementation of the plan. The project manager will have a right and sense of pride from the minister of health and sanitation and this may build a cohesive environment among the government officials in India. This will help to establish new vending machines in India at Railway stations. The weakness is that a lot of cost will be incurred to initiate the project and to completion which will take a lot of human resource. The congestion will be experienced as a result of the capacity constraint in the railway station due to the improvement in standards. The normal operations will be haltered delivering slow of working and change in time schedule. The opportunities that are considered to emancipate are the jobs to the people of Mumbai who will secure employment to work and operate the vending machine. (Felix, 2012) said the vending machine will create jobs for the people of India The youth who have been jobless for a long period of time and thus ascertain the flow of income and the better life and improvement of standards of living. Technology will be utilized by use of LED lights and the screens that are a product of the plant that have been set and use the bottle that are of plastic in nature. The red lights will also be usable in the placement of lighting in the railway station to provide light and security in a 24 hrs system of services due to increase in the economies of scale. Project scope the rewards for recycling The implementation of a system where people residing in Mumbai all over the supermarkets and railway station scan be rewarded for their effort. The people are engaged in activity to put the plastic container in the recycling facility. The empty bottles and the cans are placed in return the person gets a credit voucher to use in the shop or discount in the railway station as result of commendable behavior. (George, 2013) said this incentive scheme in India is emphasized in order to encourage the visitors to recycle their waste materials to the local business and also help in maintaining the cleanliness. Project Scope The effect of burning the containers is witnessed globally by the adverse weather conditions that re-experienced all over the world. The global warming is crucial hence it is very detrimental to the environment as it is displayed in many parts of the country. The research conducted by Harvey in Australia shows that 60% of marine and aquatic lives are killed by the plastic waste products which contains harmful chemical substances. The products are thus in a position which are not easily disposable or even soluble in water. There is less energy used in the PET bottles and the recycled materials also makes use of the 84% less energy rather than engaging in the production from the raw materials. Work breakdown structure The project manager Senior employees Senior manager Clients Customers at the railway station Operations manager Junior staff Casual laborer Literature review The person or the user can be able to select either of the option and a printout is produced immediate. The background information that was collected depicts no money is being borrowed from the western wing of the railway station hence the plant is independent. The western railway station in regards to involvements not being engaged in the business .the installation of the machine is undertaken to give help to the people residing in India by giving them an opportunity to advertise by use of the platform to sell the LED screen. The availability of the machine enhances that the standards of cleanliness are improving the railway station which makes it necessary and deemed fit to install the machine. The use of the machine will improve the cleanliness levels to the extent of helping the Bharat revenue generation for all the railwa. References Felix, M. (2012). The vending machine will create jobs for the people of India: Gotham press. Sydney. David, N. (2014). The customer services will improve due to cleanliness levels that will improve as result of elimination of the waste products. Harvey press, Britain. George, J. (2013). This incentive scheme in India is emphasized in order to encourage the visitors to recycle their waste materials to the local business and also help in maintaining the cleanliness: Hungarian press. Australia. Peterson, M. (2015). Supply of pure drinking water in the area that the pipeline has been laid hence the Howrah division is responsible in ensuring that is taking place in accordance to the project initiative: Lowman press. England.

Social Media and Todays Hospitals

SOCIAL MEDIA AND TODAYS HOSPITALS By Michelle Perron When Facebook logged its first likes in 2004, no one was predicting that social networking would become a tool in the practice of medicine. Yet it has. From the revered Mayo Clinic to little-known regional specialty centers, the health care industry is finding that social media helps attract new appointments, generate revenue, and build relationships. Research published in the Journal of Medical Internet Research in 2014 shows that virtually all hospitals in the United States are now using social media in some way.1 This is not an overstatement: 94.4 percent of the 3,371 hospitals reviewed operated a Facebook page, and 50.82 percent had a Twitter account. This study found that private nonprofit and teaching hospitals, typically in large urban areas, are the highest users of social media. Its expertise in using socia Although individual physicians aren’t using social media at the same rate as hospitals, they are finding it useful. In fact, another 2014 study, this one by MedData Group, found that more than 50 percent of the physicians using social media for work purposes are engaging with peers, marketing the practice, or providing thought leadership for patients.2 Leading the Way The Mayo Clinic system is a recognized leader in health care industry use of social media.Tweet this Lee Aase, Mayo ClinicIts expertise in using social platforms to connect with patients and build business is so valued that other health care organizations lean on the Mayo Clinic Social Media Network (MCSMN; #Mayo Clinic SMN) for collaborative help. In partnership with Hootsuite, the MCSMN even developed a continuing medical education course to teach medical providers how to create an online presence.3 Lee Aase is the director of Mayo’s Social and Digital Innovation Team, which is staffed by eight media professionals who orchestrate the system’s posts on Facebook, Twitter, Google+, Pinterest, and You Tube. Activity on each outlet is unique, as shown below in the Facebook, Twitter, and Google+ feeds one afternoon in mid-January 2017. Each of the posts focuses on a particular subject area, ensuring a different experience for each media outlet user. The day’s topic selections can be influenced by the request of a Mayo department seeking more publicity (the sports medicine department in the Twitter feed), relevant national news stories (cervical cancer awareness month in the Google+ post), or the opening of a new hospital wing (the fifth floor of the Luther Building in the Facebook post). No matter the content decision, its goal is the same: to instill appreciation for Mayo Clinic and its resources. In an interview, Aase pointed out that today’s widespread use of social media by Mayo Clinic is in keeping with its history. â€Å"Our reputation was made through word of mouth,† he said, â€Å"and that is just as true today as it was 100-plus years ago. Patients would come to Mayo Clinic because a friend recommended us. Now, social media provides ways for people to share the same types of recommendations.† â€Å"Just Like Talking to a Patient† Perhaps the most vivid examples of such recommendations are found on the Mayo Clinic’s YouTube channel, which features videos capturing everything from a patient’s first reaction to his restored sight via a bionic eye to the precise symptom presentation of a baby with whooping cough. No doubt thousands of that video’s million-plus views were by frantic parents trying to determine whether their infant’s bark-like sounds warranted a trip to the local ER. One of the most powerful applications of Mayo Clinic’s YouTube channel is its line of videos for patients that feature staff physicians and other clinicians. These videos can offer information and encouragement to a patient trying to understand his or her rare diagnosis, reinforce the education provided during a complex office visit, or calm a patient’s unease before a surgical procedure by providing a step-by-step visual explanation of it. Take, for example, the diagnosis of ventricular tachycardia, a condition that causes the heart to beat faster than normal. It can be treated with medication, surgery, or both. To a patient receiving this diagnosis after experiencing rapid heart activity, the term alone sounds ominous. By directing a newly diagnosed patient to a YouTube video accessible in the comfort of home, Mayo Clinic can repeat the information presented at the treating physician’s office. The video presentation is likely to be better understood because it is more digestible. The Mayo Clinic’s YouTube channel features videos on ventricular tachycardia and many other topics. The educational application of social media is particularly appealing to busy physicians. They typically don’t have the time to prepare lengthy written material — but they’re more than happy to talk about what they know and what they can do for patients. â€Å"For many doctors, it all comes down to time. That’s where the capturing of video is so helpful,† Aase said. â€Å"We [the communications team] take care of everything. They are happy to share their expertise in a manner that is just like talking to a patient. â€Å"In the videos, we’re looking for them to say the things they say to patients several times a day, only to a broader audience,† Aase continued. â€Å"They’re demonstrating their expertise and showing empathy. We book a 15- to 30-minute timeframe and make them at ease. It’s a much more efficient use of time, and it is more impactful and genuine.† Mayo’s Social and Digital Innovation staff uses smartphones and consumer-grade cameras to shoot video, then edits and loads to appropriate channels. As physicians and other Mayo Clinic staff members have been exposed to the value of social media via these video sessions, more are requesting that the team help them â€Å"take control of their identity† on LinkedIn and Twitter, Aase said. He and his staff regularly coach interested physicians in how to beef up their profiles across platforms. Setting Ground Rules In an age when a Twitter rant can get you fired, it’s important for all employers to have clear policies for social media usage. This is especially true in the health care industry, where privacy of information is sacrosanct. The Mayo Clinic developed guidelines for employees’ social media activity, and many other hospitals have followed suit. The document boils down to common sense and the practice of established medical ethics. â€Å"The main thing is that they should stick to talking about what they know and what they do,† Aase said. â€Å"No one should practice medicine online. We advise them to elevate it out to general terms, such as ‘a patient with these symptoms may have this condition, and these are the standard options for treatment.’ This highlights their understanding and avoids looking like they are giving a prescription to a patient.† Smaller Markets Granted, most hospitals don’t have the size or patient reach of the Mayo Clinic. So what about hospital use of social media in smaller settings and markets? In a mid-sized or small city, the approach can be more streamlined and personal. The emphasis may also be on community relationships and trust more than branding on a large scale. Lafayette Surgical Specialty Hospital (LSSH) in Lafayette, La., is a surgery center owned by 34 physicians in various surgical specialties. The mid-sized city of Lafayette is a competitive market for health care services (nine freestanding hospitals for a population of 124,000), and LSSH distinguishes itself by creating a facility where health care meets hospitality. Liz Hebert is the director of marketing and business development for Lafayette Surgical Specialty Hospital. Since she was hired in January 2015, she has focused the facility’s social media outreach on Facebook, where she works to build a sense of trust. She automatically feeds the LSSH Facebook posts to the hospital’s Twitter feed. â€Å"I want to show people that we are involved in the community,† she said. â€Å"We use Facebook to inform the public about things we are involved in, and to show that we are a trusted resource for information.† As shown above, Hebert recently used the LSSH Facebook page to promote a community event she organized in conjunction with a new fitness facility. Anyone who saw the page was invited to a free class at a new indoor cycling facility near the hospital. One of the most effective uses of social media at LSSH is highlighting the community-oriented activities its staff is involved in, Hebert said. The hospital uses its social platforms to feature events like its â€Å"31 Days of Giving Back† campaign during the month of December that encouraged random acts of kindness and a spring scavenger hunt that raises money for the local United Way chapter. Other posts report on patient satisfaction surveys and honors received by staff members. â€Å"For me, the most important reason for our hospital to use social media is to develop a level of trust,† Hebert explained. â€Å"Even when you are confident in your choice of a surgeon and hospital, you’re still nervous. With our posts, and our day-to-day activities, we try to reduce those fears. We care about the community. We are dedicated to your care. Social media is one important way for us to get that across.† References Griffis HM, Kilaru AS, Werner RM, et al. Use of Social Media Across US Hospitals: Descriptive Analysis of Adoption and Utilization. Journal of Medical Internet Research. 2014;16(11):1-11. Silas R. How Are Physicians Using Social Media? MDigital Life.com. http://mdigitallife.com/how-are-physicians-using-social-media/ Citing work contained in the following report by Med Data Group: https://www.meddatagroup.com/wp-content/uploads/MedDataGroup-Physician-Adoption-of-Social-Media-Q22014.pdf Mayo Clinic Social Media Network. Social for Healthcare Certificate from Mayo Clinic and Hootsuite. https://socialmedia.mayoclinic.org/social-media-basics-certification/